The freedom of

Bring your game to the world's alternative app stores

Your audience is bigger than two stores

Hundreds of millions of players use curated and preloaded app stores that never touch Google Play — Amazon on Fire devices, Samsung Galaxy Store, Huawei AppGallery, Xiaomi GetApps, ONE Store.

These are less crowded, easier to get discovered in, and completely untapped by most developers. Exprexion Markets is how you reach them without adding a single line to your roadmap.

Reaching new people shouldn’t mean more work. We add an average of 10% in incremental revenue by bringing your game to alternative platforms like Amazon, Samsung, Huawei, Xiaomi, and ONEstore.

Total Management:
We take the weight off your shoulders by managing integration, platform relations, game resources and much more through a single SDK.

The Discoverability Edge:
We capitalize on curated and preloaded app stores where users are most active, providing a massive advantage over the crowded major stores.

Connect with New Audiences:
User acquisition for improved retention and engagement plus support for programmatic and web UA.

Top Games logo

12×

Top Games' non-Google Play revenue growth since Flexion took over distribution
Gossip Harbor logo

Gossip Harbor's monthly alternative-distribution revenue growth in one year (+1M players in seven months)
Deca logo

80%

DECA Games' revenue increase after expanding reach with Flexion

Exprexion Markets: Case Studies

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Exprexion Unlocks Massive, Mid-Lifecycle Growth for Zombie Waves

Exprexion Unlocks Massive, Mid-Lifecycle Growth for Zombie Waves

Flexion, the games marketing company, partnered with Fun Formula to secure a major lifecycle milesto

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Revenue boost on alternative stores for strategy game

Revenue boost on alternative stores for strategy game

When Flexion launched Top Games’ Evony: The King’s Return on Amazon, Huawei, OneStore and Samsung in

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ONEMT: quality users who drive revenue show up through the alternative app stores

ONEMT: quality users who drive revenue show up through the alternative app stores

Game developer ONEMT has collected and analysed a lot of user data since its inception in 2015, so i

See your upside in 30 seconds

Estimate the incremental revenue Exprexion Markets could add across Amazon, Samsung, Huawei, Xiaomi and ONE Store — with zero additional engineering effort. Enter your numbers, get a projection.

Calculate Revenue

FAQs

Still have questions? If something isn't answered here — or if you'd like a tailored deep dive into your game's potential on alternative stores — get in touch and the right person will get back to you.

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Do we need to create and manage individual APK's for each store?

No. You build and maintain a single Flexion Variant — one build, one SDK integration, a separate package name from your Play version. Flexion handles signing, per-store adaptation, submission and the store relationships from there. When you ship an update, you hand over one updated build and we take it out across every channel.

What level of support is required by the Developer once the game is live

Very little. Your team's only recurring commitment is providing an updated Flexion build when you ship a new version — no separate live-ops process, no extra headcount. Flexion handles store submissions, listing maintenance, compliance, release coordination and store partner management on an ongoing basis. You keep your player relationship, your brand and your support channels.

How does featuring/store marketing and UA work?

Flexion manages app store promotions, featuring and merchandising with each store. You provide a core set of promotional assets and our team creates all the formats required by each store. Developers share the game's liveops roadmap identifying key upcoming events, so we can align store promotions for the greatest impact. Our UA team will signpost UA opportunities, secure store funding where possible, and collaborate on testing to establish ROAS benchmarks before scaling.