How the partnership works: what the developer owns, what Flexion operates, and the ongoing release cycle.
Flexion provides more than a technology platform. Alongside the Flexion SDK, we offer a managed service designed to simplify the process of launching and operating your game across alternative Android app stores.
Once the Flexion Variant has been integrated and validated, Flexion takes responsibility for distributing and operating the title across supported stores, reducing the operational burden on your team.
The relationship between the developer and Flexion is intentionally straightforward.
The initial onboarding process is a one-time effort required to prepare your game for alternative app store distribution. During this phase, the developer creates a dedicated Flexion Variant, integrates the Flexion SDK, and validates the implementation before handing the release build to Flexion for publication.
Once the title has been approved and published, Flexion takes responsibility for managing the release process across supported stores.
To launch successfully, Flexion requires a set of store assets and metadata. In most cases, these are the same assets already used for Google Play, including:
Where store-specific changes are required, Flexion will work with the developer and handle the adaptation process where possible.
After launch, the process becomes significantly simpler. Developers continue creating new content, features and updates as part of their normal development cycle. When a new version is ready, an updated Flexion Variant is provided to Flexion for distribution.
Following launch, Flexion continues to support the title through ongoing store operations. This may include:
Now that you understand how Flexion and the developer work together, continue to the Build Your Flexion Variant section to begin the technical integration process.